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Academic Journal

Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior.

  • Authors : Qureshi FN; Faculty of Management and Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.; Bashir S

Subjects: Citizenship* ; Social Behavior*; Humans

  • Source: PloS one [PLoS One] 2022 Mar 11; Vol. 17 (3), pp. e0264379. Date of Electronic Publication: 2022 Mar 11 (Print Publication: 2022).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection

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  • 1-1 of  1 نتائج ل ""Social Behavior""