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  • 1-10 of  63 نتائج ل ""MARKET positioning""

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Academic Journal

Differentiation with User-Generated Content.

Subjects: ECONOMIC competition; USER-generated content; PRODUCT differentiation

  • Source: Management Science. Apr2015, Vol. 61 Issue 4, p898-914. 17p. 4 Diagrams, 1 Graph.

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Academic Journal

A NUMERICAL APPROACH TO DERIVING LONG-RUN EQUILIBRIUM SOLUTIONS IN SPATIAL POSITIONING MODELS.

Subjects: *MARKET positioning; *PRODUCT management research; *MARKETING strategy

  • Source: Management Science. Jan1992, Vol. 38 Issue 1, p75-86. 12p.

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Academic Journal

PERCEPTUAL POSITION AND COMPETITIVE BRAND STRATEGY IN A TWO-DIMENSIONAL, TWO-BRAND MARKET.

Subjects: *MARKET positioning; *MARKETING strategy; *MARKET equilibrium

  • Source: Management Science. Sep89, Vol. 35 Issue 9, p1029-1044. 16p.

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Academic Journal

PLANNING BUSINESS PROGRESS.

Subjects: *MARKET positioning; *BRAND image; *BUSINESS forecasting

  • Source: Management Science. Apr1959, Vol. 5 Issue 3, p217-237. 21p.

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Academic Journal

Advertising Competition in a Dynamic Oligopoly with Multiple Brands.

Subjects: MARKETING strategy; MARKET penetration; PRODUCT launches

  • Source: Operations Research. Sep2009, Vol. 57 Issue 5, p1106-1113. 8p. 4 Charts.

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Academic Journal

Equipping Students to Reduce Lead Times: The Role of Queuing-Theory-Based Modeling.

Subjects: CONSUMERS; ECONOMIC competition; QUEUING theory

  • Source: Interfaces. Mar/Apr2006, Vol. 36 Issue 2, p165-173. 9p. 1 Diagram, 2 Charts, 1 Graph.

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Academic Journal

Determining Rail Fleet Sizes for Shipping Automobiles.

Subjects: MARITIME shipping; AUTOMOBILE industry; MARKETING strategy

  • Source: Interfaces. Nov-Dec2000, Vol. 30 Issue 6, p80-90. 11p. 2 Diagrams, 1 Chart, 1 Map.

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Academic Journal

Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers.

Subjects: PRODUCT lines; MARKETING strategy; MARKET positioning

  • Source: Management Science. Feb2006, Vol. 52 Issue 2, p276-292. 17p. 1 Diagram, 9 Charts, 2 Graphs.

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Academic Journal

MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.

Subjects: MARKET segmentation; COMMERCIAL product marketing; MARKETING of new products

  • Source: Management Science. Mar92, Vol. 38 Issue 3, p345-359. 15p.

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Academic Journal

ENVIRONMENT, MARKET SHARE, AND MARKET POWER.

Subjects: MARKET power; CORPORATE profits; PROFIT

  • Source: Management Science. Oct90, Vol. 36 Issue 10, p1160-1177. 18p.

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  • 1-10 of  63 نتائج ل ""MARKET positioning""