نتائج البحث

Referrals Made on Mobile Devices Are Less Persuasive.

Subjects: *WORD of mouth advertising; *CONSUMER behavior; USER experience

• Source: Harvard Business Review. Mar/Apr2025, Vol. 103 Issue 2, p28-28. 1/3p.

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How Word-of-Mouth Advertising Works.

• Authors : Dichter, Ernest

Subjects: WORD of mouth advertising; CONSUMER attitudes; ADVERTISING & psychology

• Source: Harvard Business Review. Nov/Dec66, Vol. 44 Issue 6, p147. 14p.

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How Valuable Is Word of Mouth?

• Authors : Kumar, V. (AUTHOR); Petersen, J. Andrew (AUTHOR); Leone, Robert P. (AUTHOR)

Subjects: WORD of mouth advertising; CUSTOMER satisfaction; BUSINESS referrals

• Source: Harvard Business Review. Oct2007, Vol. 85 Issue 10, p139-146. 7p. 2 Color Photographs, 2 Illustrations, 1 Diagram, 1 Chart, 1 Graph.

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Selling on TikTok and Taobao.

• Authors : Robertson, Thomas S.

Subjects: LIVE streaming; MOBILE commerce; ELECTRONIC commerce

• Source: Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p54-58. 5p. 1 Color Photograph.

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Put Your Metrics Where Your Mouth Is.

• Authors : Kenny, Graham

Subjects: BUSINESS success; CHIEF executive officers; RETURN on capital employed

• Source: Harvard Business Review Digital Articles. 10/2/2020, p2-4. 3p.

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3 common mouth problems and how to cope with them.

• Source: Harvard Health Letter. Oct2022, Vol. 47 Issue 12, p4-4. 1p. 1 Color Photograph.

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Get More Traction for Your Referral Program.

Subjects: *WORD of mouth advertising; *CUSTOMER loyalty programs; CONSUMER behavior research

• Source: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p25-25. 2/3p.

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The Freelance Economy Still Runs on Word of Mouth.

• Authors : Fox, Justin

Subjects: KING, Steve, 1949-; WORD-of-mouth communication; EMPLOYMENT

• Source: Harvard Business Review Digital Articles. 10/9/2014, p2-5. 4p.

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"A Friend of a Friend” Is No Longer the Best Way to Find a Job.

• Authors : GERSHON, ILANA

Subjects: JOB vacancies; EMPLOYEE selection; WHITE collar workers

• Source: Harvard Business Review. Fall2022 Special issue, p60-61. 2p. 1 Color Photograph.

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How your dentist could save your life.

Subjects: DENTAL care; WOMEN; OCCUPATIONAL roles

• Source: Harvard Women's Health Watch. Feb2025, Vol. 32 Issue 6, p1-7. 2p. 2 Color Photographs.

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