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Publisher : hal ccsd
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Academic Journal

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

Subjects: Dominance; Nonverbal communication; Competence

  • Source: ISSN: 0148-2963 ; Journal of Business Research ; https://audencia.hal.science/hal-04184517 ; Journal of Business Research, 2023, 168, pp.114201. ⟨10.1016/j.jbusres.2023.114201⟩.

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Academic Journal

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

Subjects: Dominance; Nonverbal communication; Competence

  • Source: ISSN: 0148-2963 ; Journal of Business Research ; https://audencia.hal.science/hal-04184517 ; Journal of Business Research, 2023, 168, pp.114201. ⟨10.1016/j.jbusres.2023.114201⟩.

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  • 1-2 ل  2 نتائج ل ""Orth, Ulrich""