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  • 1-10 of  42 نتائج ل ""CONSUMER preferences""

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Publisher : emerald publishing limited Subject : cognition Subject : psychology فلترة بواسطة : موضوع
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Academic Journal

COO vs ROO: importance of the origin in customer preferences towards financial entities.

Subjects: *CONSUMER preferences; *CONSUMER behavior; *BRAND mobility

  • Source: International Marketing Review. 2017, Vol. 34 Issue 2, p206-223. 18p.

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Academic Journal

What every retailer should know about the way into the shopper's head.

Subjects: *RETAIL industry; *CONSUMER preferences; *CONSUMER behavior

  • Source: International Journal of Retail & Distribution Management. 2003, Vol. 31 Issue 12, p628-637. 10p.

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Academic Journal

A multi-method investigation of consumer motivations in impulse buying behavior.

Subjects: *CONSUMER behavior; *CONSUMER preferences; *DECISION making

  • Source: Journal of Consumer Marketing. 2000, Vol. 17 Issue 5, p403. 17p.

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Academic Journal

Detangling consumer attitudes to better explain co-branding success.

Subjects: CONSUMER attitudes; CO-branding; LUXURIES

  • Source: Journal of Product & Brand Management; 2017, Vol. 26 Issue 7, p704-721, 18p

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Academic Journal

Consumer adoption of mobile banking in Jordan.

Subjects: BANKING industry; MOBILE banking industry; CONSUMER preferencesJORDAN

  • Source: Journal of Enterprise Information Management; 2016, Vol. 29 Issue 1, p118-139, 22p

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Academic Journal

Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China.

Subjects: ADVERTISING endorsements; CONSUMER behavior; HUMAN brands (Marketing)CHINA

  • Source: Journal of Consumer Marketing. 2007, Vol. 24 Issue 6, p358-365. 8p.

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Academic Journal

Reconceptualising the strategic role of loyalty schemes.

Subjects: CUSTOMER loyalty; BRAND choice; CUSTOMER loyalty programs

  • Source: Journal of Consumer Marketing. 2007, Vol. 24 Issue 6, p366-374. 9p.

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Academic Journal

The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior.

Subjects: BRAND choice; BRAND differentiation; CONSUMER behaviorNORTH America

  • Source: Journal of Consumer Marketing. 2007, Vol. 24 Issue 1, p27-35. 9p.

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Academic Journal

The functional and usable appeal of Facebook SNS games.

Subjects: *Human-computer interaction; *User interfaces; Online social networksFacebook (Web resource)

  • Source: Internet Research. 2012, Vol. 22 Issue 4, p467-481. 15p.

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Academic Journal

Exploring consumer value of multi-channel shopping: a perspective of means-end theory.

Subjects: Shopping; Consumer behavior research; Consumer research

  • Source: Internet Research. 2012, Vol. 22 Issue 3, p318-339. 22p.

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  • 1-10 of  42 نتائج ل ""CONSUMER preferences""