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Making sense of consumers' tweets: sentiment outcomes for fast fashion retailers through big data analytics

Subjects: Marketing; Online consumer behaviour; Big Data analytics

  • Source: Pantano, E, Giglio, S & Dennis, C 2019, ' Making sense of consumers’ tweets : Sentiment outcomes for fast fashion retailers through Big Data analytics ', International Journal of Retail and

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  • 1-10 ل  39 نتائج ل ""Online consumer""