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Some Recent Developments in Sample Survey Design.

• Authors : Frankel, Martin R.¹; Frankel, Lester R.²

Subjects: *MARKETING research; *MARKETING strategy; *INDUSTRIAL research

• Source: Journal of Marketing Research (JMR). Aug1977, Vol. 14 Issue 3, p280-293. 14p. 1 Chart.

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SAMPLING, STANDARDIZATION, RANDOMIZED TRIAL, AND MODELING: FOUR TECHNIQUES APPLIED TO HEALTH CARE MARKETING.

• Authors : Pastides, Harris; Moore-Pastides, Patricia J.

Subjects: EDITORIALS; MARKETING research; STATISTICAL sampling

• Source: Journal of Health Care Marketing. Jun86, Vol. 6 Issue 2, p57-62. 6p.

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Take it to the top.

• Authors : Cook, Victor; Frigstad, David

Subjects: DELPHI method; DECISION making; INDUSTRIAL marketingUNITED States

• Source: Marketing Research. Fall97, Vol. 9 Issue 3, p22-29. 8p. 1 Color Photograph, 2 Black and White Photographs, 1 Diagram, 5 Charts.

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After the basics.

• Authors : Curry, Joseph

Subjects: CONJOINT analysis; MANUFACTURED products; MARKETING research

• Source: Marketing Research. Spring97, Vol. 9 Issue 1, p6-11. 6p. 1 Black and White Photograph, 3 Charts.

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Database research.

• Authors : Wyner, Gordon A.

Subjects: DATABASES; CONSUMERS; MARKETING strategy

• Source: Marketing Research. Spring96, Vol. 8 Issue 1, p60-63. 4p. 1 Black and White Photograph.

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Contributions to the Marketing Discipline.

Subjects: MARKETING science; MARKETING theory; MARKETING researchUNITED StatesAMERICAN Marketing Association

• Source: Journal of Marketing; Jul1976, Vol. 40 Issue 3, p74-78, 5p

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Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.

• Authors : Churchill Jr., Gilbert A.; Peter, J. Paul

Subjects: MARKETING research; META-analysis; STATISTICAL sampling

• Source: Journal of Marketing Research (JMR); Nov84, Vol. 21 Issue 4, p360-375, 16p, 5 Charts, 1 Graph

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Evaluating the Statistical Significance of Models Developed by Stepwise Regression.

• Authors : McIntyre, Shelby H.; Montgomery, David B.; Srinivasan, V.

Subjects: STATISTICAL hypothesis testing; DISTRIBUTION (Probability theory); STATISTICAL significance

• Source: Journal of Marketing Research (JMR); Feb1983, Vol. 20 Issue 1, p1-11, 11p, 6 Charts, 1 Graph

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Fear Appeal Effects in the Field: A Segmentation Approach.

• Authors : Burnett, John J.; Oliver, Richard L.

Subjects: FEAR; MARKET segmentation; CONSUMER attitudes

• Source: Journal of Marketing Research (JMR); May79, Vol. 16 Issue 2, p181-190, 10p, 7 Charts

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Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research.

• Authors : Dillon, William R.; Goldstein, Matthew; Schiffman, Leon G.

Subjects: MARKETING research; DISCRIMINANT analysis; STATISTICAL correlation

• Source: Journal of Marketing Research (JMR); Feb1978, Vol. 15 Issue 1, p103-112, 10p, 5 Charts

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