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  • 1-10 of  205 نتائج ل ""analysis""

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Publisher : american marketing association Format : Academic Journals Format : Audio Format : Audiobooks Format : Biographies Format : Books Format : Conference Materials Format : Dissertations Format : Electronic Resources Format : Magazines Format : Music Scores Format : News Format : Non-Print Resources Format : Primary Source Documents Format : Reports Format : Research Starters Format : Reviews Format : Videos Format : eBooks Subject : research methodology Subject : statistical sampling فلترة بواسطة : موضوع
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Academic Journal

Cluster Analysis in Marketing Research: Review and Suggestions for Application.

Subjects: *CLUSTER analysis (Statistics); *MARKETING research; *STATISTICAL correlation

  • Source: Journal of Marketing Research (JMR). May83, Vol. 20 Issue 2, p134-148. 15p. 1 Diagram, 4 Charts.

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Academic Journal

Robustness of Conjoint Analysis: Some Monte Carlo Results.

Subjects: *CONJOINT analysis; *MARKETING research; *CONSUMER research

  • Source: Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p300-303. 4p. 3 Charts.

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Academic Journal

Bias in Multiple Discriminant Analysis.

Subjects: *STATISTICAL sampling; *DISCRIMINANT analysis; *MARKETING

  • Source: Journal of Marketing Research (JMR). Aug1965, Vol. 2 Issue 3, p250-258. 9p. 2 Charts, 1 Graph.

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Academic Journal

Psychometric Methods in Marketing Research: Part I, Conjoint Analysis.

Subjects: *CONJOINT analysis; *MARKETING research; *CONSUMER preferences research

  • Source: Journal of Marketing Research (JMR). Nov95, Vol. 32 Issue 4, p385-391. 7p. 1 Diagram.

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Academic Journal

Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.

Subjects: *MARKETING research; *STATISTICAL sampling; *MATHEMATICAL models of marketing

  • Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p360-375. 16p. 5 Charts, 1 Graph.

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Academic Journal

A Paradigm for Developing Better Measures of Marketing Constructs.

Subjects: *CONJOINT analysis; *MARKETING research; *STATISTICAL reliability

  • Source: Journal of Marketing Research (JMR). Feb1979, Vol. 16 Issue 1, p64-73. 10p. 1 Diagram, 1 Chart.

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Academic Journal

Attribute Importance: Contrasting Measurements.

Subjects: *CONJOINT analysis; *PRODUCT attributes; *CONSUMER behavior

  • Source: Journal of Marketing Research (JMR). Feb1979, Vol. 16 Issue 1, p60-63. 4p. 5 Charts.

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Academic Journal

Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research.

Subjects: *MARKETING research; *DISCRIMINANT analysis; *STATISTICAL correlation

  • Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p103-112. 10p. 5 Charts.

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Academic Journal

Commercial Use of Conjoint Analysis: A Survey.

Subjects: *CONJOINT analysis; *MARKETING; *MARKETING research

  • Source: Journal of Marketing. Summer82, Vol. 46 Issue 3, p44-53. 10p. 8 Charts.

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Academic Journal

SEQUENTIAL ANALYSIS IN MARKETING SAMPLING.

Subjects: *STATISTICAL sampling; *MARKETING research; *MATHEMATICAL models of decision making

  • Source: Journal of Marketing. Apr1951, Vol. 15 Issue 4, p470-476. 7p.

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  • 1-10 of  205 نتائج ل ""analysis""