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Academic Journal

Un análisis bibliométrico del brand equity 1991-2018.

Authors : NEME-CHAVES, SAMIR RICARDO¹ ; RODRÍGUEZ-GONZÁLEZ, LILIANA YAMILE²

Source: Revista de Metodos Cuantitativos para la Economia y la Empresa. dic2019, Issue 28, p364-380. 17p.

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Academic Journal

MEDIATING ROLE OF BRAND EQUITY BETWEEN THE RELATIONSHIP OF BRAND EXPERIENCE AND BRAND PREFERENCE.

Authors : Alvi, Abdul Khaliq¹; Butt, Ubaid Ullah¹; Zulqarnain, Muhammad¹

Source: Gomal University Journal of Research. Dec2019, Vol. 35 Issue 2, p32-41. 10p. 3 Charts.

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Academic Journal

Equity crowdfunding in Hong Kong: potential, challenges and investor protection.

Authors : Lee, Emily¹

Source: Journal of Corporate Law Studies. Oct2019, Vol. 19 Issue 2, p277-302. 26p.

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Academic Journal

Markaların Muhasebeleştirilmesi Sorunsalı Üzerine Bir İnceleme: Marka Denkliğinin Rolü.

Authors : DEMİRCİ, Şuayyip Doğuş¹; ARSLAN, Yusuf²

Source: Ataturk University Journal of Economics & Administrative Sciences. Oct2019, Vol. 33 Issue 4, p1097-1113. 17p.

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Academic Journal

Impact of brand equity on consumer purchase intent.

Authors : RUNGSRISAWAT, S.¹ ; SIRINAPATPOKIN, S.²

Source: Utopia y Praxis Latinoamericana. 2019 Extra 6, Vol. 24, p360-369. 10p.

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Academic Journal

EQUITY CROWDFUNDING AS A TYPE OF PROJECT INVESTING.

Authors : Blagoev, D.¹ ; Petkov, K.¹

Source: Trakia Journal of Sciences. 2019, Vol. 17 Issue Supplement 1, p234-242. 9p.

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Academic Journal

Environmental orientation and employee-based brand equity in 4 to 5-star hotels.

Authors : Wisker, Zazli Lily¹ (AUTHOR) ; Kwiatek, Piotr² (AUTHOR)

Source: Anatolia: An International Journal of Tourism & Hospitality Research. Sep2019, Vol. 30 Issue 3, p404-419. 16p.

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Academic Journal

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS.

Authors : Farra, Samanta Puglia Dal¹ ; Queiroz, Mauricio Jucá² ; Prado, Paulo Henrique Müller³

Source: Brazilian Journal of Management / Revista de Administração da UFSM. Jul-Sep2019, Vol. 12 Issue 3, p418-433. 16p.

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Academic Journal

Equidad gerencial, como una demanda intangible de mercado: hacia organizaciones sustentables.

Authors : Terán, K.¹ ; Robles, J. M.¹ ; Preciado, J. M.¹

Source: Entre Ciencia e Ingeniería. jul-dic2019, Vol. 13 Issue 26, p85-93. 9p.

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Academic Journal

Achieving pay equity: Strategic mobilization for substantive equality in Aotearoa New Zealand.

Authors : McGregor, Judy¹ ; Davies, Sharyn Graham¹

Source: Gender, Work & Organization. Jun2019, Vol. 26 Issue 5, p619-632. 14p.

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فلترة النتائج

Un análisis bibliométrico del brand equity 1991-2018.

MEDIATING ROLE OF BRAND EQUITY BETWEEN THE RELATIONSHIP OF BRAND EXPERIENCE AND BRAND PREFERENCE.

Equity crowdfunding in Hong Kong: potential, challenges and investor protection.

Markaların Muhasebeleştirilmesi Sorunsalı Üzerine Bir İnceleme: Marka Denkliğinin Rolü.

Impact of brand equity on consumer purchase intent.

EQUITY CROWDFUNDING AS A TYPE OF PROJECT INVESTING.

Environmental orientation and employee-based brand equity in 4 to 5-star hotels.

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS.

Equidad gerencial, como una demanda intangible de mercado: hacia organizaciones sustentables.

Achieving pay equity: Strategic mobilization for substantive equality in Aotearoa New Zealand.

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