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The Effects of Personalized Product Recommendations on Advertisement Response Rates: The "Try This. It Works!" Technique.

• Authors : Howard, Daniel J.¹ ; Kerin, Roger A.¹

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2004, Vol. 14 Issue 3, p271-279. 9p. 2 Black and White Photographs, 3 Charts.

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Open the Envelope.

• Authors : Meredith, Todd¹

• Source: Campaigns & Elections (1996). Dec2004/Jan2005, Vol. 25 Issue 10, p76-78. 3p. 2 Color Photographs.

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Direct Mail Flood Warning.

• Authors : Hadfield, Joe

• Source: Campaigns & Elections (1996). Aug2004, Vol. 25 Issue 7, p22-24. 3p. 2 Color Photographs.

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You’ve got direct mail.

• Authors : Mohamed, Omar¹

• Source: Significance. Jun2004, Vol. 1 Issue 2, p78-80. 3p. 1 Chart, 1 Graph.

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Fighting spam with statistics.

• Authors : Goodman, Joshua¹; Heckerman, David²

• Source: Significance. Jun2004, Vol. 1 Issue 2, p69-72. 4p. 1 Color Photograph.

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YOUR MAIL 5 Shortcuts That Save Time.

• Authors : Ganey, Jayme

• Source: Essence. Sep2004, Vol. 35 Issue 5, p256-256. 1/2p. 1 Color Photograph.

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Return To Sender.

• Authors : Kennedy, Ryan D.

• Source: Alternatives Journal (AJ) - Canada's Environmental Voice. Spring2004, Vol. 30 Issue 2, p48-48. 1p. 1 Black and White Photograph.

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STOP JUNK MAIL!

• Source: Essence. Jan2004, Vol. 34 Issue 9, p26-26. 1/8p. 1 Color Photograph.

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Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults.

• Authors : Lewis, M. Jane¹ ; Delnevo, Cristine D.¹ ; Slade, John¹

• Source: American Journal of Public Health. Feb2004, Vol. 94 Issue 2, p257-259. 3p. 1 Chart.

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British Marketer Target U.S. Execs with the Royal Treatment.

• Authors : Van Camp, Scott

• Source: Brandweek. 12/6/2004, Vol. 45 Issue 44, p32-32. 1/2p. 1 Color Photograph.

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