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Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief.

• Authors : Hawkins, Scott A.¹ ; Hoch, Stephen J.²; Meyers-Levy, Joan³

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2001, Vol. 11 Issue 1, p1-11. 11p. 4 Diagrams, 5 Charts.

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