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広告認知とデジタルメディアにおける行動データの分析 --決定木によるデジタルオケージョンクラスターの発見

• Authors : 鈴木貴士¹ ; 村山 朗²; 緒方 敦³

• Source: Kodo Keiryogaku. 2021, Vol. 48 Issue 1, p17-28. 12p.

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Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country

• Authors : I Made Sukresna; Jesca Edward Mikina

Subjects: environmental consciousness; price perception; green advertising

• Source: Media Ekonomi dan Manajemen, Vol 39, Iss 1, Pp 183-198 (2024)

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Impact of a Difference in Regulatory Focus on the Originator Effect for User-Generated Products

• Authors : Shoo Okada

Subjects: new product development; user innovation; marketing communications

• Source: Maketingu Janaru, Vol 43, Iss 3, Pp 32-43 (2024)

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IDEOLOGI BENTUK TUBUH PEREMPUAN: SEBUAH ANALISIS WACANA KRITIS IKLAN TELEVISI WRP.

• Authors : Baroroh, Hilma Erfiani¹

• Source: Journal of Comprehensive Science (JCS). 2023, Vol. 2 Issue 6, p1647-1655. 9p.

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The Creation of Dynamic Visual Objects as a Factor for Optimizing Advertisements in E-Commerce

• Authors : Volodymyr Sysoiev; Svitlana Kuchina; Olena Kitchenko

Subjects: e-commerce, internet advertising, visual content, conversion, dynamic optimization tool; Communication. Mass media; P87-96

• Source: Jurnal the Messenger, Vol 14, Iss 1, Pp 57-75 (2023)

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MOTION GRAPHICS APPLICATIONS: EXPLORING CONCEPTUAL LOGO DESIGN IN GHANA

• Authors : Bertha Ayim; Michael Adashei; George Kushiator

Subjects: advertising; conceptual logo; design

• Source: Sibatik Journal, Vol 2, Iss 11, Pp 3579-3594 (2023)

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Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli

• Authors : Pamungkas, Adie; Maria, Hana Diana; Sudianto, S.

Subjects: advertising exposure; reference group; purchase intention

• Source: WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi); Vol. 23 No. 1 (2024); 13-24 ; 2655-9943 ; 1978-4007

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Jurnal Audiens

Subjects: new media; marketing communication; public relations

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Design Mechanisms in Increasing the Growth of Plus Batik MSME's Instagram Accounts

• Authors : Karina Rima Melati; Hardoyo; Lala Hucadinota Ainul Amri

Subjects: advertising; online media; instagram

• Source: Jurnal Mediakita, Vol 7, Iss 2, Pp 198-219 (2023)

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Promoting Your Brand Through Audio Narration: Examining the Potentials of Podcast Advertising in Indonesia

• Authors : Imam Asma Nur Alam Marbun

Subjects: podcast; new media; advertising

• Source: Jurnal Komunikasi, Vol 15, Iss 1, Pp 37-56 (2023)

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