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NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand.

• Authors : Bollapragada, Srinivas; Gupta, Salil; Hurwitz, Brett

Subjects: ADVERTISING media planning; NBC Universal Inc.; TELEVISION advertising

• Source: Interfaces. Mar/Apr2008, Vol. 38 Issue 2, p103-111. 9p. 4 Diagrams, 2 Charts.

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ZUCKER'S BUSY NEW OFFICE.

• Authors : Roberts, Johnnie L.

• Source: Newsweek. 1/30/2006, Vol. 147 Issue 5, p40-42. 3p. 5 Color Photographs, 1 Black and White Photograph.

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ACHIEVING "THE FRANCHISE": THE COMCAST-NBC UNIVERSAL MERGER AND THE NEW MEDIA MARKETPLACE.

• Authors : Curtin, Thomas

Subjects: MERGERS & acquisitions; BUSINESS models; PUBLIC interestUNITED StatesCOMCAST Corp.; NBC Universal Inc.; UNITED States. Federal Communications Commission

• Source: CommLaw Conspectus; 2010, Vol. 19 Issue 1, p149-178, 30p

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Grim-Reality TV.

• Authors : Pulley, Brett

Subjects: IMMELT, Jeffrey, 1956-; GENERAL Electric Co.; NBC Universal Inc.

• Source: Forbes. 11/13/2006, Vol. 178 Issue 10, p66-68. 3p. 3 Color Photographs.

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NBC Universal Looks Forward.

• Authors : Sherman, Jay; Greppi, Michele; Lafayette, Jon

• Source: Television Week. 5/17/2004, Vol. 23 Issue 20, p3-33. 3p. 2 Color Photographs.

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Olympics Video: Streaming to a PC Near You.

• Authors : Perenson, Melissa J.

• Source: PCWorld. Aug2008, Vol. 26 Issue 8, p18-20. 3p. 4 Color Photographs.

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It's Ten O'Clock. Do You Know Where Your Network President Is?

• Authors : Belloni, Matthew

• Source: Esquire. Dec2007, Vol. 148 Issue 6, p195-236. 4p.

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Naming The Heir Apparent.

• Authors : Roberts, Johnnie L.

• Source: Newsweek. 11/27/2006, Vol. 148 Issue 22, p10-10. 1/2p. 2 Color Photographs.

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Universal Sports Goes For the Gold.

• Authors : Reynolds, Mike

Subjects: *MERGERS & acquisitions; *JOINT ventures; SPORTS television programsUNITED StatesNBC Universal Inc. ; UNIVERSAL City Studios Inc.

• Source: Multichannel News. 6/15/2009, Vol. 30 Issue 24, p3-29. 2p.

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NBC: Now It's Wait-and-See TV.

• Authors : Lowry, Tom; Grover, Ronald; Brady, Diane

Subjects: *TELEVISION broadcasting; TELEVISION networks; TELEVISION program ratingsUNITED StatesNBC Universal Inc. ; VIVENDI SA VIVENDI SA VIVENDI SA 103304358 ; NATIONAL Football League...

• Source: BusinessWeek. 5/9/2005, Issue 3932, p96-98. 2p. 1 Color Photograph, 4 Graphs.

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