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Conference

The Live Shopping trilogy emerging in China: the benefits of sensory marketing ; Le trilogie du Live Shopping émergeant en Chine : les atouts du marketing sensoriel

Subjects: live shopping (LS); typology; original modelVenice; ItalyVenice, Italy

  • Source: 23rd International Marketing Trends Conference - IMTC 2024https://hal.science/hal-0444545623rd International Marketing Trends Conference - IMTC 2024, ESCP Business School, Jan 2024,

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