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Publication : ram. mackenzie management review / ram. revista de administracao mackenzie Subject : marketing Geographic : brazil

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Academic Journal

A CONSTRUÇÃO DO MERCADO EDITORIAL ELETRÔNICO NO BRASIL POR MEIO DE PRÁTICAS DE MARKETING.

Authors : MEDEIROS, JULIANA¹ ; DAVID VIEIRA, FRANCISCO GIOVANNI^2,3 ; DA COSTA NOGAMI, VITOR KOKI⁴

Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2014, Vol. 15 Issue 1, p152-173. 22p.

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Academic Journal

ELEMENTOS DO MARKETING NA CAPTAÇÃO DE RECURSOS DO TERCEIRO SETOR.

Authors : de Souza Campos, Lucilla Maria¹ ; Boeing-Da-Silveira, Ricardo² ; Marcon, Rosilene³

Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2007, Vol. 8 Issue 3, p104-127. 24p. 1 Chart, 8 Graphs.

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