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Working With Reporters: Mastering The Fundamentals To Build Long-Term Relationships.

• Authors : Howard, Carole M.

Subjects: *PUBLIC relations; *MASS media & business; *INDUSTRIAL publicity

• Source: Public Relations Quarterly. Spring2004, Vol. 49 Issue 1, p36-39. 4p.

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Taking the Detroit Auto Show International: A Former Journalist Makes a PR Dream Reality.

• Authors : Cole, Richard T.

Subjects: *MASS media & business; *PUBLIC relations; *MASS mediaDETROIT (Mich.); MICHIGAN; UNITED StatesSMITH, Kevin

• Source: Public Relations Quarterly. Summer89, Vol. 34 Issue 2, p16. 4p.

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The Relationship Between Corporate Culture and Corporate Identity.

• Authors : Downey, Stephen M.

Subjects: *MASS media & business; *CORPORATE culture; *BUSINESS enterprises

• Source: Public Relations Quarterly. Winter86/87, Vol. 31 Issue 4, p7. 6p.

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Programs and Projects: Criteria For Successful PR Efforts.

Subjects: *PUBLIC relations; *MASS media & business; *CORPORATE communications

• Source: Public Relations Quarterly. Spring74, Vol. 18 Issue 4, p13-20. 8p.

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Past and Future Terms, Myths and Premises.

Subjects: *PUBLIC relations; *MASS media & business; *CORPORATE communications

• Source: Public Relations Quarterly. Spring74, Vol. 18 Issue 4, p6-12. 7p.

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The Brave New World of Public Relations: A Look Back.

• Authors : Brody, E. W.

Subjects: PUBLIC relations; MARKETING; FOCUS groups

• Source: Public Relations Quarterly. Winter2005, Vol. 50 Issue 4, p31-34. 4p. 1 Black and White Photograph.

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An adventure in Publishing: The first 5 years.

• Authors : Hudson, Howard Penn

Subjects: HUDSON, Howard Penn; PUBLIC relations; MASS media & business

• Source: Public Relations Quarterly. Winter2005, Vol. 50 Issue 4, p3-6. 4p. 1 Black and White Photograph.

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Beyond the "Hot Box" -- All Media Training Programs Are Not Created Equal.

• Authors : Kirkpatrick, Kevin T.

Subjects: CORPORATE public relations; OCCUPATIONAL training; MASS media & business

• Source: Public Relations Quarterly. Spring97, Vol. 42 Issue 1, p33-36. 4p. 1 Black and White Photograph, 2 Charts.

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How to Get the Biggest Bang Out of Your Next Spokesperson Campaign.

• Authors : Durham, Deborah

Subjects: PUBLIC relations personnel; CORPORATE public relations; MASS media & business

• Source: Public Relations Quarterly. Spring97, Vol. 42 Issue 1, p38-41. 4p. 1 Black and White Photograph, 1 Chart.

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The PR Agency and the Client: How to Improve the Uneasy Partnership.

• Authors : Carrington, Judith

Subjects: CUSTOMER relations; PUBLIC relations; MASS media & businessUNITED States

• Source: Public Relations Quarterly. Fall92, Vol. 37 Issue 3, p11-14. 4p. 1 Black and White Photograph.

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