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Innovative Employee Communication.

• Authors : McCune, William

Subjects: INNOVATIVE Employee Communication: New Approaches to Improving Trust, Teamwork & Performance (Book); BOOKS; SMITH, Alvie

• Source: Public Relations Quarterly. Spring91, Vol. 36 Issue 1, p7. 2p.

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Communicator's Guide to Marketing.

• Authors : Swift, Paul

Subjects: COMMUNICATOR'S Guide to Marketing: International Association of Business Communicators (Book); BOOKS; DEGAN, Clara

• Source: Public Relations Quarterly. Spring91, Vol. 36 Issue 1, p12. 1/2p.

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FOUR READABILITY FORMULAS (Book).

• Authors : Morrow, Jerry L.¹

Subjects: *COMPUTER software; BOOK evaluations; WORD frequencyINTERNATIONAL Business Machines Corp. 001368083 INTERNATIONAL Business Machines Corp. INTERNATIONAL Business Machines Corp. 001368083 001368083 INTERNATIONAL Business Machines Corp. 001368083 IBMFOUR Readability Formulas (Book)...

• Source: Public Relations Quarterly. Winter87/88, Vol. 32 Issue 4, p3. 2p.

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CRISIS OF CONFIDENCE: Utilities, Public Relations and Credibility (Book).

Subjects: *PUBLIC relations; *PUBLIC utilities; *CONSUMERSCRISIS of Confidence (Book)SULLIVAN, Frank; SULLIVAN, Frank C.

• Source: Public Relations Quarterly. Fall77, Vol. 22 Issue 3, p6. 2p.

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CHURCH, STATE, AND CORPORATION (Book).

• Authors : Swift, Paul

Subjects: *CORPORATIONS; BOOK evaluations; BOOKS -- ReviewsSOUTH AfricaCHURCH, State & Corporation, a Special Report (Book)

• Source: Public Relations Quarterly. Spring82, Vol. 27 Issue 1, p3. 1p.

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CREATIVE SELLING THROUGH TRADE SHOWS (Book).

Subjects: *PUBLIC relations; *SELLING; *PRESS releasesCREATIVE Selling Through Trade Shows (Book)HANLON, Al

• Source: Public Relations Quarterly. Fall77, Vol. 22 Issue 3, p7. 1/4p.

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