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Publication : marketing research

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Academic Journal

The Role of Ad Hoc Survey Research in a Single Source World.

Authors : Churchill, Verne B.

Subjects: SURVEYS; RESOURCE allocation

Source: Marketing Research. Dec90, Vol. 2 Issue 4, p22-26. 5p.

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Academic Journal

Marketing Research in Hispanic Barrios: A Guide to Survey Research.

Authors : Hernandez, Sigfredo A.; Kaufman, Carol J.

Subjects: HISPANIC American consumers; MARKETING research; MARKETINGUNITED States

Source: Marketing Research. Mar90, Vol. 2 Issue 1, p11-27. 17p. 1 Black and White Photograph.

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Review

Survey Research by Telephone (book).

Authors : Borden, Richard C.¹

Subjects: *MARKETING; NONFICTIONSURVEY Research by Telephone (Book)FREY, James H.

Source: Marketing Research. Jun91, Vol. 3 Issue 2, p74-76. 3p. 2 Black and White Photographs, 1 Chart.

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Academic Journal

Database marketing research.

Authors : Ezop, Phyllis

Subjects: DATABASES; SURVEYS; DATABASE marketing

Source: Marketing Research. Fall94, Vol. 6 Issue 4, p34-41. 8p. 3 Color Photographs, 1 Black and White Photograph.

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Academic Journal

A Friend of the Court.

Authors : Bowers, Diane K.

Subjects: INDUSTRIAL surveys; RESEARCH; SURVEYS

Source: Marketing Research. Mar92, Vol. 4 Issue 1, p60-62. 3p.

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Academic Journal

Using Internet Polling to Forecast the 2000 Elections.

Authors : Taylor, Humphrey; Bremer, John; Overmeyer, Cary

Subjects: PUBLIC opinion polls; SURVEYS; INTERNET

Source: Marketing Research. Spring2001, Vol. 13 Issue 1, p26-30. 5p.

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Academic Journal

Cyber research: The impact of the Internet on data collection.

Authors : Weible, Rick; Wallace, John

Subjects: INTERNET; INTERNET marketing; RESEARCH

Source: Marketing Research. Fall98, Vol. 10 Issue 3, p18-31. 8p.

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Academic Journal

The pool is drying up.

Authors : Bearden, William O.; Madden, Charles S.; Uscátegui, Kelly

Subjects: CONSUMERS; PARTICIPATION; SURVEYS

Source: Marketing Research. Spring98, Vol. 10 Issue 1, p26-32. 7p. 1 Color Photograph, 3 Black and White Photographs, 1 Diagram.

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Academic Journal

The answering machine dilemma.

Authors : Tuckel, Peter; Shukers, Trish

Subjects: SPEECH processing systems; TELEPHONE surveys; RESPONSE ratesUNITED States

Source: Marketing Research. Fall97, Vol. 9 Issue 3, p4-9. 6p. 1 Color Photograph, 2 Black and White Photographs, 3 Charts.

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Academic Journal

Acting on customer feedback.

Authors : Legare, Thomas L.

Subjects: CUSTOMER satisfaction; SURVEYS; BUSINESS enterprises

Source: Marketing Research. Spring96, Vol. 8 Issue 1, p46-51. 6p. 1 Color Photograph, 1 Black and White Photograph.

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فلترة النتائج

The Role of Ad Hoc Survey Research in a Single Source World.

Marketing Research in Hispanic Barrios: A Guide to Survey Research.

Survey Research by Telephone (book).

Database marketing research.

A Friend of the Court.

Using Internet Polling to Forecast the 2000 Elections.

Cyber research: The impact of the Internet on data collection.

The pool is drying up.

The answering machine dilemma.

Acting on customer feedback.

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