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  • 1-4 ل  4 نتائج ل ""TELEVISION advertising""

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Publication : health marketing quarterly
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Academic Journal

FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?

Subjects: DIRECT-to-consumer prescription drug advertising; TELEVISION advertising; UNITED States. CongressUNITED States

  • Source: Health Marketing Quarterly. 2006, Vol. 24 Issue 1/2, p77-91. 15p.

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Academic Journal

Impact of Direct-to-Consumer Advertising (DTCA) on Patient Health-Related Behaviors and Issues.

Subjects: PHARMACEUTICAL industry; ADVERTISING; HEALTH behavior

  • Source: Health Marketing Quarterly. Jan-Mar2009, Vol. 26 Issue 1, p42-55. 14p. 3 Charts, 1 Graph.

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Impact of Direct-to-Consumer Advertising (DTCA) on Patient Health-Related Behaviors and Issues

Subjects: Adult; Male; Direct-to-consumer advertising

  • Source: Health Marketing Quarterly. 26:42-55

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Academic Journal

FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?

  • Authors : Khanfar N; College of Pharmacy, Nova Southeastern University, Palm Beach Gardens, FL 33410, USA. ; Loudon D

Subjects: Consumer Behavior* ; Television* ; United States Food and Drug Administration*

  • Source: Health marketing quarterly [Health Mark Q] 2007; Vol. 24 (1-2), pp. 77-91.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print ISSN: 0735-9683 (Print)

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  • 1-4 ل  4 نتائج ل ""TELEVISION advertising""