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Harnessing an Integrated Health Communication (IHC) Framework for Campaigns: A Case of Prescription Drug Decision Making.

• Authors : Ju, Ilwoo¹ ; Ohs, Jennifer²; Park, Taehwan³

• Source: Health Communication. May2023, Vol. 38 Issue 5, p981-992. 12p. 1 Diagram, 1 Chart, 2 Graphs.

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Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility.

• Authors : Ju, Ilwoo¹ ; Park, Taehwan²; Ohs, Jennifer³

• Source: Health Communication. Nov2022, Vol. 37 Issue 13, p1694-1703. 10p. 1 Illustration, 2 Graphs.

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Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and Tactics.

• Authors : Betts, Kevin R.¹ ; O'Donoghue, Amie C.¹; Johnson, Mihaela²

• Source: Health Communication. Nov2022, Vol. 37 Issue 13, p1609-1621. 13p. 4 Color Photographs, 5 Charts.

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Consumer's Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence.

• Authors : Ju, Ilwoo¹ (AUTHOR); Ohs, Jennifer E.¹ (AUTHOR); Park, Jin Seong² (AUTHOR)

Subjects: *DIRECT-to-consumer prescription drug advertising; *HEALTH risk assessment; *AWARENESSUNITED States

• Source: Health Communication. Jun2020, Vol. 35 Issue 6, p696-706. 11p. 1 Diagram, 5 Charts.

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Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis.

• Authors : Sullivan, Helen W.¹ ; Aikin, Kathryn J.¹; Poehlman, Jon²

Subjects: *DIRECT-to-consumer prescription drug advertising; *RISK communication; *MEDICAL communication

• Source: Health Communication. Feb2019, Vol. 34 Issue 2, p212-219. 8p. 5 Charts.

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Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence.

• Authors : Im, Heewon¹ (AUTHOR) ; Huh, Jisu² (AUTHOR)

• Source: Health Communication. Aug2019, Vol. 34 Issue 9, p975-983. 9p. 4 Charts.

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Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach.

• Authors : Bhutada, Nilesh S.¹ (AUTHOR); Rollins, Brent L.² (AUTHOR) ; Perri III, Matthew³ (AUTHOR)

• Source: Health Communication. Apr2017, Vol. 32 Issue 4, p391-400. 10p. 2 Color Photographs, 2 Charts.

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Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s disease.

• Authors : Park, Jin Seong¹ (AUTHOR) ; Ju, Ilwoo² (AUTHOR)

• Source: Health Communication. Mar2016, Vol. 31 Issue 3, p346-354. 9p. 1 Chart, 1 Graph.

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Young Adults' (Mis)use of Prescription Opioid Drugs: An Exploratory Study.

• Authors : Xu J; Department of Communication, Villanova University.; Cao X

Subjects: Opioid-Related Disorders*/Opioid-Related Disorders*/Opioid-Related Disorders*/drug therapy ; Opioid-Related Disorders*/Opioid-Related Disorders*/Opioid-Related Disorders*/epidemiology ; Prescription Drug Misuse*

• Source: Health communication [Health Commun] 2020 Oct; Vol. 35 (11), pp. 1407-1414. Date of Electronic Publication: 2019 Jun 30.Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet

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Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness.

• Authors : DeLorme, DeniseE.¹ (AUTHOR) ; Huh, Jisu² (AUTHOR)

Subjects: *DIRECT-to-consumer prescription drug advertising; *OLDER people; *DRUG advertising

• Source: Health Communication. Sep2009, Vol. 24 Issue 6, p494-503. 10p.

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