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Publication : harvard business review

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Periodical

The Trust Crisis.

Authors : SUCHER, SANDRA J.; GUPTA, SHALENE

Subjects: TRUST; ORGANIZATIONAL behavior; PUBLIC opinion

Source: Harvard Business Review. Winter2023 Special issue, p92-101. 10p. 1 Color Photograph, 1 Chart.

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Are the strategic stars aligned for your corporate brand?

Authors : M J, Hatch; M, Schultz

Subjects: Marketing of Health Services; Product Line Management; Public Relations

Source: Harvard business review. 79(2)

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Academic Journal

Are the strategic stars aligned for your corporate brand?

Authors : Hatch MJ; McIntire School of Commerce, University of Virginia, Charlottesville, USA.; Schultz M

Subjects: Organizational Culture* ; Organizational Objectives* ; Public Relations*

Source: Harvard business review [Harv Bus Rev] 2001 Feb; Vol. 79 (2), pp. 128-34, 158.Publisher: Harvard Business School Pub Country of Publication: United States NLM ID: 9875796 Publication Model: Print Cited Medium: Print ISSN:

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