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Authors :
Anderson JC; Northwestern University, J.L. Kellogg Graduate School of Management, Evanston, IL, USA.; Narus JA
Subjects: Consumer Behavior* ; Marketing of Health Services*; Commerce
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Source:
Harvard business review [Harv Bus Rev] 1998 Nov-Dec; Vol. 76 (6), pp. 53-5, 58-65.Publisher: Harvard Business School Pub Country of Publication: United States NLM ID: 9875796 Publication Model: Print Cited Medium: Print ISSN:
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