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Why Influencers Should Post About Guilty Pleasures.

Subjects: INTERNET celebrities; HEDONISTIC consumption; SOCIAL perception

• Source: Harvard Business Review. Jan/Feb2024, Vol. 102 Issue 1, p30-30. 2/3p. 1 Color Photograph.

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how to win with machine learning.

• Authors : Agrawal, Ajay; Gans, Joshua; Goldfarb, Avi

Subjects: MACHINE learning; ARTIFICIAL intelligence in business; MARKET positioning

• Source: Harvard Business Review. Sep/Oct2020, Vol. 98 Issue 5, p126-133. 8p. 2 Color Photographs.

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Authenticity: Is It Real or Is It Marketing?

• Authors : Weinberger, David¹ (AUTHOR) ; Weindruch, Bruce² (AUTHOR) ; Arnold, Gillian (AUTHOR)

Subjects: *MARKET positioning; *PRODUCT image; *MARKETING planning

• Source: Harvard Business Review. Mar2008, Vol. 86 Issue 3, p33-43. 10p. 2 Color Photographs, 2 Illustrations.

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Mapping YOUR Competitive Position.

• Authors : D'Aveni, Richard A.¹ (AUTHOR)

Subjects: *MARKET positioning; *MARKET repositioning; *COMPETITIVE advantage in business

• Source: Harvard Business Review. Nov2007, Vol. 85 Issue 11, p110-120. 11p. 2 Color Photographs, 2 Illustrations, 8 Graphs.

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Selling to the Moneyed Masses.

• Authors : Nunes, Paul F.¹; Johnson, Brian A.²; Breene, R. Timothy S.³

Subjects: *MASS markets; *MARKET positioning; *MARKETING of new productsPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Harvard Business Review. Jul/Aug2004, Vol. 82 Issue 7/8, p94-104. 11p. 2 Color Photographs, 1 Black and White Photograph, 1 Chart, 2 Graphs.

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Three Questions You Need to Ask About Your Brand.

• Authors : Keller, Kevin Lane¹; Sternthal, Brian²; Tybout, Alice³

Subjects: *MARKET positioning; *BRANDING (Marketing); *PRODUCT placement

• Source: Harvard Business Review. Sep2002, Vol. 80 Issue 9, p80-86. 7p. 2 Color Photographs.

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'Buying in' to market control.

• Authors : Weigand, Robert E.¹

Subjects: *MARKETING; *MARKET positioning; *MARKETING strategy

• Source: Harvard Business Review. Nov/Dec80, Vol. 58 Issue 6, p141-149. 9p. 2 Black and White Photographs.

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How to reach the young consumer.

• Authors : Schiele, George W.

Subjects: *MARKET positioning; *TEENAGE consumers; *MARKETING strategy

• Source: Harvard Business Review. Mar/Apr74, Vol. 52 Issue 2, p77-86. 10p.

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Target the Right Market.

• Authors : Avery, Jill; Steenburgh, Thomas; Martin, Roger

Subjects: SMALL business; BUSINESS planning; MARKETING strategy

• Source: Harvard Business Review. Oct2012, Vol. 90 Issue 10, p119-123. 5p.

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THE BATTLE FOR CHINA'S GOOD-ENOUGH MARKET.

• Authors : Gadiesh, Orit (AUTHOR); Leung, Philip (AUTHOR); Vestring, Till (AUTHOR)

Subjects: BUSINESS conditions; ECONOMIC conditions in China, 2000-; HOST countries (Business)CHINA

• Source: Harvard Business Review. Sep2007, Vol. 85 Issue 9, p80-89. 10p. 1 Color Photograph, 2 Illustrations, 2 Charts.

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