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What does Bank of America want from its new agency? A silver bullet.

• Authors : PAREKH, RUPAL

Subjects: BANK of America Corp.; MARKETING management; MARKETING strategy

• Source: Advertising Age. 2/6/2012, Vol. 83 Issue 6, p2-19. 3p.

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Survey finds digital agency execs paid less than creatives.

• Authors : PAREKH, RUPAL

• Source: Advertising Age. 8/6/2012, Vol. 83 Issue 29, p1-20. 2p.

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Can Chevy's 'historic' agency setup really work?

• Authors : WILLIAMS, STEPHEN ; PAREKH, RUPAL

• Source: Advertising Age. 4/2/2012, Vol. 83 Issue 14, p1-21. 2p.

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A LIST 2017 IN-HOUSE AGENCY OF THE YEAR.

• Authors : Pasquarelli, Adrianne

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0026. 1p.

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MEDIA AGENCY MODELS: CLIENTS SEEM BEFUDDLED ABOUT WHAT THEY WANT.

• Authors : Bruell, Alexandra

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0008-0008. 1p.

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Swiss-army agency: Giant clients again opt for all-in-one dedicated approach.

• Authors : PAREKH, RUPAL

Subjects: ADVERTISERS; MARKETING management; ADVERTISING agency & client

• Source: Advertising Age. 5/7/2012, Vol. 83 Issue 19, p5-103. 2p.

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SMALL AGENCY AWARDS.

• Authors : MADDOX, KATE

• Source: Advertising Age. 8/3/2015, Vol. 86 Issue 15, p0009-0009. 1p.

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Kellogg awards Essentials intro to Martin Agency.

• Authors : Pollack, Judann; Petrecca, Laura; Ross, Chuck

• Source: Advertising Age. 11/30/1998, Vol. 69 Issue 48, p1-40. 2p.

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A LIST 2017 MULTICULTURAL AGENCY OF THE YEAR.

• Authors : Wentz, Laurel

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0030. 1p.

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WHO'S REALLY RUNNING THAT AGENCY?

• Authors : Bruell, Alexandra

• Source: Advertising Age. 2/3/2014, Vol. 85 Issue 3, p37-37. 1p.

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