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VALUE MENUS COST OPERATORS DEARLY.

• Authors : York, Emily Bryson

Subjects: FAST food restaurant finance; CHAIN restaurant management; RESTAURANT menus

• Source: Advertising Age. 3/31/2008, Vol. 79 Issue 13, p1-29. 2p. 2 Color Photographs.

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JUST HOW HAPPY DOES THE HAPPY MEAL MAKE MCDONALD'S?

• Authors : MORRISON, MAUREEN

• Source: Advertising Age. 11/29/2010, Vol. 81 Issue 42, p2-41. 3p.

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Wendy's tosses out fruit menu.

• Authors : Thompson, Stephanie

• Source: Advertising Age. 11/28/2005, Vol. 76 Issue 48, p1-42. 2p. 1 Color Photograph.

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Kraft knows what you want before you want it.

• Authors : SCHULTZ, E. J.

• Source: Advertising Age. 2/28/2011, Vol. 82 Issue 9, p2-54. 2p.

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McD's vow to promote healthful menu options puts pressure on rivals.

• Authors : Morrison, Maureen

Subjects: *RESTAURANT menus; *FAST food restaurant advertising; *FAST food restaurant marketing

• Source: Advertising Age. 9/30/2013, Vol. 84 Issue 34, p6-6. 1p.

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BK menu gives casual dining reason to worry.

• Authors : York, Emily Bryson

• Source: Advertising Age. 11/17/2008, Vol. 79 Issue 43, p12-12. 2/5p.

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READERS RESPOND.

• Authors : Huebner, Fred; Rubin, Howie¹; Moss, E. B.²

• Source: Advertising Age. 4/21/2008, Vol. 79 Issue 16, p16-16. 1/3p.

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Did somebody say McCopycat? BK emulates McD's menu.

• Authors : Morrison, Maureen

• Source: Advertising Age. 12/2/2013, Vol. 84 Issue 42, p6-6. 1p.

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The breakfast club: Restaurant marketers wake up to $50B opportunity.

• Authors : Morrison, Maureen

• Source: Advertising Age. 5/13/2013, Vol. 84 Issue 19, p1-1. 1p.

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FOOD FAIL.

• Source: Advertising Age. 4/1/2013, Vol. 84 Issue 13, p0005. 1p.

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