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Dissertation/ Thesis

Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation

Subjects: Viral marketing; Provocative content; Humour

  • Source: CAMPINO, André Lima - Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation [Em linha]. Lisboa: ISCTE-IUL,

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