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  • 1-10 of  13 نتائج ل ""Redes Sociais""

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Content Provider : RCAAP Language : english Subject : dominio/area cientifica فلترة بواسطة : موضوع
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Dissertation/ Thesis

How branded content on social media platforms influences brand equity

Subjects: Brand equity; Social media; Content marketing, uses and gratification theory

  • Source: Pereira, C. C. de O. (2021). How branded content on social media platforms influences brand equity [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

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Dissertation/ Thesis

The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love

Subjects: Masstige; Brand love; Social media

  • Source: Veltman, M. B. (2021). The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love [Dissertação de mestrado, Iscte - Instituto

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Dissertation/ Thesis

The impact of the COVID-19 on the airline industry emerging from online comments

Subjects: COVID-19; Online reviews; Air-travelers

  • Source: Piccinelli, S. (2021). The impact of the COVID-19 on the airline industry emerging from online comments [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

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Dissertation/ Thesis

The impact of online interaction brand equity dimensions for hospitality

Subjects: Brand equity; Social networks; Review websites

  • Source: Cabrita, T. M. G. E. (2020). The impact of online interaction brand equity dimensions for hospitality [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

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Dissertation/ Thesis

Social network embeddings for churn prediction

Subjects: Customer churn; Social network analysis; Network embeddings

  • Source: Santos, H. F. P. dos. (2020). Social network embeddings for churn prediction [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório Iscte.

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Dissertation/ Thesis

Digital marketing plan for Woo's Pure Feelings

Subjects: Digital marketing plan; Social media; Communication and influencers

  • Source: ANDRÉ, Ana Patrícia António - Digital marketing plan for Woo's Pure Feelings [Em linha]. Lisboa: Iscte, 2020. Dissertação de mestrado. [Consult. Dia Mês Ano] Disponível em

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Dissertation/ Thesis

Sentiment analysis in restaurants on social media reviews: the case of Giethoorn restaurants

Subjects: Social media reviews; Text mining; Sentiment analysis

  • Source: Ting, Y. (2020). Sentiment analysis in restaurants on social media reviews: the case of Giethoorn restaurants [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do

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Dissertation/ Thesis

Millennials’ travels: the influence of Instagram on the decision-making process

Subjects: Generation Y; Social media; Instagram

  • Source: Feliciano, R. A. (2020). Millennials’ travels: the influence of Instagram on the decision-making process [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do

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Dissertation/ Thesis

Business plan for travel with: a started-up company for a tourism social platform

Subjects: Travel; Millennials; Social networks

  • Source: Brito, Í. M. de (2020). Business plan for travel with: a started-up company for a tourism social platform [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do

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Dissertation/ Thesis

Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry

Subjects: Tourism; Travel behavior; Technological (social media) innovation

  • Source: Silva, R. da F. B. da. (2019). Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry [Dissertação de mestrado,

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  • 1-10 of  13 نتائج ل ""Redes Sociais""