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Content Provider : RCAAP Language : english Subject : comportamento do consumidor -- consumer behavior فلترة بواسطة : موضوع

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Dissertation/ Thesis

Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry

Authors : Silva, Raquel da Fonte Barata da; Ferreira, Mónica Mendes

Subjects: Tourism; Travel behavior; Technological (social media) innovation

Source: Silva, R. da F. B. da. (2019). Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry [Dissertação de mestrado,

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Dissertation/ Thesis

The impact of influencers in the consumer's purchase intention: The cosmetic industry

Authors : Botelho, Márcia Filipa Martins; Ferreira, Mónica Mendes

Subjects: Social media marketing; Influencer marketing; Social media influencers

Source: Botelho, M. F. M. (2019). The impact of influencers in the consumer's purchase intention: The cosmetic industry [Dissertação de mestrado, Iscte-Instituto Universitário de Lisboa]. Repositório

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