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Content Provider : RCAAP Language : english Subject : brand love فلترة بواسطة : موضوع

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Dissertation/ Thesis

Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn

Authors : Lima, Diogo Homem de; Langaro, Daniela

Subjects: Redes sociais; Frescura da marca; Amor à marca

Source: LIMA, Diogo Homem de - Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn [Em linha]. Lisboa: Iscte, 2020. Dissertação de mestrado. [Consult. Dia Mês Ano]

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Dissertation/ Thesis

The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love

Authors : Veltman, Madalena Baptista; Bilro, Ricardo Godinho

Subjects: Masstige; Brand love; Social media

Source: Veltman, M. B. (2021). The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love [Dissertação

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