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Content Provider : OpenAIRE Subject : brand equity Subject : faculty Subject : media_common.quotation_subject فلترة بواسطة : موضوع

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Gender stereotypes in equity crowdfunding: the effect of gender bias on the interpretation of quality signals

Authors : Kazem Mochkabadi; Simon Kleinert;

Subjects: Signaling theory; PERCEPTIONS; media_common.quotation_subject

Source: The Journal of Technology Transfer, 47(6), 1640-1661. Springer Nature

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How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

Authors : M. Belén Prados-Peña; Esmeralda Crespo-Almendros; Lucia Porcu

Subjects: Brand equity; Archeology; Materials Science (miscellaneous)

Source: Heritage; Volume 5; Issue 3; Pages: 2547-2564

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Training Public Health Students in Racial Justice and Health Equity : A Systematic Review

Authors : Meghan E. Shanahan; Caitlin R. Williams; Caroline E. Chandler

Subjects: medicine.medical_specialty; Health Equity; business.industry

Source: Public Health Rep

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Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

Authors : Shahin Heidari; Mehrnaz Zarei; Alireza Daneshfar

Subjects: online purchase intention; Cultural Studies; customer brand attachment

Source: Marketing and Management of Innovations. 14:224-234

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The Causal Relationship Model of Factors Affecting Brand Equity in Thai Bank Sector

Authors : Vajrapatkul, Adirek; Rojniruttikul, Nuttawut

Subjects: Banking Sector; SEM; Self-service Technology Quality

Source: International Journal of Professional Business Review; Vol. 8 No. 7 (2023): Continuous publication; e01226International Journal of Professional Business Review; v. 8 n. 7 (2023): Continuous

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A Fuzzy-Based Analysis of the Mediating Factors Affecting Sustainable Purchase Intentions of Smartphones: The Case of Two Brands in Two Asian Countries

Authors : Arya, Massoud Moslehpour; Sahand E. P. Faez; Brij B. Gupta

Subjects: brand equity; price premium; brand preference

Source: Sustainability; Volume 15; Issue 12; Pages: 9396

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Sustainability and Brand Equity: The Moderating Role of Brand Color and Brand Gender

Authors : Kim, Minjae Sun; Joonseok

Subjects: sustainability; brand color; brand equity

Source: Sustainability; Volume 15; Issue 11; Pages: 8908

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Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity

Authors : Imran Khan; Mobin Fatma

Subjects: Renewable Energy, Sustainability and the Environment; Geography, Planning and Development; CSR

Source: Sustainability; Volume 15; Issue 11; Pages: 8613

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A US State Index of Successful Aging: Differences Between States and Over Time

Authors : John W. Rowe; Frank F. Furstenberg; Christian Jackson

Subjects: Population ageing; Aging; Index (economics)

Source: Milbank Q

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How to support equal standing in local health equity?

Authors : Beatrijs Haverkamp

Subjects: Value (ethics); Health (social science); Health Equity

Source: Bioethics, 36(5), 597-604Bioethics 36 (2022) 5

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