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The relationship between brand equity and intention to buy: the case of convenience stores

Subjects: brand awareness; Perceived quality; brand loyalty

  • Source: Independent Journal of Management & Production; Vol 11, No 2 (2020): Independent Journal of Management & Production; 434-449Independent Journal of Management & Production; Vol. 11 No. 2 (2020):

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A descriptive study of brand equity of india's popular online shopping sites

Subjects: Brand Awareness; Brand awareness; Purchasing Intention

  • Source: Independent Journal of Management & Production; Vol. 11 No. 2 (2020): Independent Journal of Management & Production; 324-342Independent Journal of Management & ProductionInstituto Federal

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  • 1-2 of  2 نتائج ل ""equity""