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Academic Journal

Acting Like Humans? Anthropomorphism and Consumer's Willingness to Pay in Electronic Commerce.

Subjects: WILLINGNESS to pay; ANTHROPOMORPHISM; ELECTRONIC commerce

  • Source: Journal of Management Information Systems. 2020, Vol. 37 Issue 2, p450-477. 28p. 1 Color Photograph, 1 Illustration, 4 Diagrams, 3 Charts.

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