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Content Provider : Gale Business Publication : management science

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Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers

Authors : Rhouma, Tarek Ben; Zaccour, Georges

Source: Management Science. June 2018, Vol. 64 Issue 6, p2609, 19p.

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Optimal hiring and retention policies for heterogeneous workers who learn

Authors : Arlotto, Alessandro; Chick, Stephen E.; Gans, Noah

Source: Management Science. January 1, 2014, Vol. 60 Issue 1, p110, 20p.

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Balancing acquisition and retention spending for firms with limited capacity

Authors : Ovchinnikov, Anton; Boulu-Reshef, Beatrice; Pfeifer, Phillip E.

Source: Management Science. August 1, 2014, Vol. 60 Issue 8, p2002, 18p.

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Managing retention in service relationships

Authors : Aflaki, Sam; Popescu, Ioana

Source: Management Science. February 1, 2014, Vol. 60 Issue 2, p415, 19p.

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Emergent life cycle: the tension between knowledge change and knowledge retention in open online coproduction communities

Authors : Kane, Gerald C.; Johnson, Jeremiah; Majchrzak, Ann

Source: Management Science. December 1, 2014, Vol. 60 Issue 12, p3026, 23p.

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Split-award auctions for supplier retention

Authors : Chaturvedi, Aadhaar; Beil, Damian R.; Martinez-de-Albeniz, Victor

Source: Management Science. July 1, 2014, Vol. 60 Issue 7, p1719, 19p.

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When acquisition spoils retention: direct selling vs. Delegation under CRM

Authors : Dong, Yan; Yao, Yuliang; Cui, Tony Haitao

Source: Management Science. July 2011, Vol. 57 Issue 7, p1288, 12p.

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Cost structure, customer profitability, and retention implications of self-service distribution channels: evidence from customer behavior in an online banking channel

Authors : Campbell, Dennis; Frei, Frances

Source: Management Science. January 1, 2010, Vol. 56 Issue 1, p4, 21p.

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The effect of service experiences over time on a supplier's retention of business customers

Authors : Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D.

Source: Management Science. December 2006, Vol. 52 Issue 12, p1811, 13p.

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Fostering Public Good Contributions with Symbolic Awards: A Large-Scale Natural Field Experiment at Wikipedia

Authors : Gallus, Jana

Source: Management Science. December 2017, Vol. 63 Issue 12, p3999, 17p.

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