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  • 1-10 ل  164 نتائج ل ""influencer marketing""

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Academic Journal

Influencer Marketing Platforms' Effect on Light Meal Purchase Intention and Behavior.

Subjects: *CONSUMER behavior; *INFLUENCER marketing; *SUSTAINABLE living

  • Source: Sustainability (2071-1050). Jun2024, Vol. 16 Issue 11, p4369. 20p.

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Academic Journal

The Influence of Influencer Marketing on the Consumers' Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination.

Subjects: *INFLUENCER marketing; *SOCIAL media; *CONSUMERS

  • Source: Sustainability (2071-1050). Oct2023, Vol. 15 Issue 20, p14746. 16p.

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Academic Journal

#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food.

Subjects: *INFLUENCER marketing; *CONSUMER behavior; *MARKETING

  • Source: Sustainability (2071-1050). Jun2023, Vol. 15 Issue 12, p9501. 15p.

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Academic Journal

Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention.

Subjects: *INFLUENCER marketing; *CLIMATE change mitigation; *SOCIAL learning theory

  • Source: Sustainability (2071-1050). Mar2023, Vol. 15 Issue 6, p5213. 19p.

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Academic Journal

The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media.

Subjects: *PARASOCIAL relationships; *INFLUENCER marketing; *LITERATURE reviews

  • Source: Sustainability (2071-1050). Sep2024, Vol. 16 Issue 17, p7782. 35p.

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Academic Journal

User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram.

Subjects: *USER-generated content; *SOCIAL media; *INFLUENCER marketing

  • Source: BMC Public Health. 3/20/2023, Vol. 23 Issue 1, p1-10. 10p. 4 Charts.

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Academic Journal

Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case.

Subjects: *INFLUENCER marketing; *TOURIST attractions; *SUSTAINABLE tourism

  • Source: Sustainability (2071-1050). Apr2023, Vol. 15 Issue 8, p6374. 18p.

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Academic Journal

Exploring Influencing Marketing—Consumer Insights and Creators' Perspectives.

Subjects: *INFLUENCER marketing; *CONSUMERS; *SOCIAL mediaROMANIA

  • Source: Sustainability (2071-1050). Mar2024, Vol. 16 Issue 5, p1845. 27p.

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Academic Journal

The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs.

Subjects: *INFLUENCER marketing; *DRUGS; *DRUG marketing

  • Source: Journal of Global Marketing. Jan-Mar 2022, Vol. 35 Issue 1, p21-36. 16p. 2 Diagrams, 3 Charts, 1 Graph.

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Academic Journal

Social media influencer marketing: A systematic review, integrative framework and future research agenda.

Subjects: *INFLUENCER marketing; *CONSUMER attitudes; *SCHOLARLY periodicals

  • Source: International Journal of Consumer Studies. Jul2021, Vol. 45 Issue 4, p617-644. 28p. 3 Diagrams, 9 Charts, 3 Graphs.

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  • 1-10 ل  164 نتائج ل ""influencer marketing""