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THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS.

• Authors : Farra, Samanta Puglia Dal¹ ; Queiroz, Mauricio Jucá² ; Prado, Paulo Henrique Müller³

Subjects: *BRAND equity; *MARKETING channels; *BRAND image

• Source: Brazilian Journal of Management / Revista de Administração da UFSM. Jul-Sep2019, Vol. 12 Issue 3, p418-433. 16p.

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RELAÇÕES ENTRE AUTENTICIDADE E CULTURA ORGANIZACIONAL: O AGIR AUTÊNTICO NO AMBIENTE ORGANIZACIONAL.

• Authors : REIS, GERMANO GLUFKE¹ ; DE AZEVEDO, MARCIA CARVALHO²

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. nov/dez2015, Vol. 16 Issue 6, p48-70. 23p.

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The impact of consumer skepticism on the perceived value of organic food and purchase intention.

• Authors : Cicciù, Bruno¹ ; Jessica De Montreuil Carmona, Linda²

Subjects: *CONSUMER behavior; *SUSTAINABLE consumption; *PRICES

• Source: Brazilian Journal of Management / Revista de Administração da UFSM. Apr-Jun2024, Vol. 17 Issue 2, p1-38. 38p.

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AS PRIORIDADES AXIOLÓGICAS DO LÍDER AUTÊNTICO: UM ESTUDO SOBRE VALORES E LIDERANÇA.

• Authors : BERA DE AZEVEDO SOBRAL, FILIPE JOÃO^1,2,3 ; DE FREITAS GIMBA, ROGÉRIO^3,4

Subjects: *LEADERSHIP; *REGRESSION analysis; *EMPIRICAL research

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. mai/jun2012, Vol. 13 Issue 3, p96-121. 26p. 1 Diagram, 3 Charts.

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MINDFULNESS AND THEORY U FOR THE PROFESSIONAL SENSE OF PURPOSE.

• Authors : CALIA, ROGÉRIO C.¹ ; DE OLIVEIRA, MARCELO S. B.¹; DEMARZO, MARCELO M. P.²

Subjects: *PROFESSIONAL education; MINDFULNESS; ACQUISITION of dataSCHARMER, Otto

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2018, Vol. 19 Issue 5, p1-29. 29p.

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FATORES MOTIVADORES E INIBIDORES PARA A ATUAÇÃO EM REDES DE EMPRESAS DE BASE TECNOLÓGICA: UM ESTUDO DE CASO NA REDE DE EMPRESAS DE TECNOLOGIA, INOVAÇÃO E CONHECIMENTO (RETIC).

• Authors : MINEIRO, ANDRÉA A. C.¹; SOUZA, DONIZETI L.²; ANTUNES, LUIZ G. R.³

Subjects: *INTERORGANIZATIONAL networks; *REGRESSION analysis; *INFORMATION resources

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2019, Vol. 20 Issue 3, p1-30. 30p.

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ENCOURAGING AND DISCOURAGING FACTORS FOR NETWORKING AMONG TECHNOLOGY FIRMS: A CASE STUDY IN THE TECHNOLOGY, INNOVATION AND KNOWLEDGE FIRMS NETWORK (TIKFN).

• Authors : MINEIRO, ANDRÉA A. C.¹; SOUZA, DONIZETI L.²; ANTUNES, LUIZ G. R.³

Subjects: *INTERORGANIZATIONAL networks; *REGRESSION analysis; *INFORMATION resources

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2019, Vol. 20 Issue 3, p1-30. 30p.

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THE CONSTRUCTION OF MEANING FOR THE EMOTIONAL LABOR.

• Authors : SANTOS, ELIANE F.¹ ; FONTENELLE, ISLEIDE A.¹

Subjects: *EMOTIONAL labor; *SALES personnel; *STRATEGIC planning

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2019, Vol. 20 Issue 1, p1-26. 26p.

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Reflections on the challenging mission of the country brand construct in the international business setting.

• Authors : Gondim Mariutti, Fabiana¹

Subjects: *INTERNATIONAL business enterprises; *PLACE marketing; EDUCATIONAL exchanges

• Source: Internext: Revista Electrônica de Negócios Internacionais da ESPM. set-dez2015, Vol. 10 Issue 3, p58-70. 13p.

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Líder autêntico, trabalho seguro: a influência da liderança sobre o desempenho em segurança.

• Authors : Costa Neves Cavazotte, Flávia de Souza¹ ; Pereira Duarte, Cristiano José² ; Calvão Gobbo, Anna Maria¹

Subjects: *LEADERSHIP; *ORGANIZATIONAL performance; *WORK environment

• Source: Brazilian Business Review (Portuguese Edition). abr-jun2013, Vol. 10 Issue 2, p97-123. 27p.

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