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EYES ON DECISION: DEVELOPING A TAXONOMY OF EYE TRACKING TECHNOLOGY USE IN CONSUMER DECISION MAKING RESEARCH.

• Authors : Nasibli, Narmin¹ ; Karpova, Elena¹

Subjects: *CONSUMER behavior; EYE tracking; EMOTIONS

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p254-256. 3p.

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Discovering prominent themes of the application of eye tracking technology in marketing research.

• Authors : Muñoz-Leiva, Francisco¹ ; Eugenia Rodríguez-López, María² ; García-Martí, Bárbara³

Subjects: *MARKETING research; *SCHOLARSHIPS; EYE tracking

• Source: Management Letters / Cuadernos de Gestión. 2022, Vol. 22 Issue 1, p97-113. 17p.

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EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD.

• Authors : Manzon, Elliott¹ (AUTHOR)

Subjects: *RELATIONSHIP marketing; *MARKETING literature; *MARKETING effectiveness

• Source: Marketing Education Review. Summer2020, Vol. 30 Issue 2, p105-111. 7p. 3 Charts.

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EYE-TRACKING TECHNOLOGY: Q&A With Mike Bartels, Tobii Pro Insights.

• Authors : Bartels, Mike

Subjects: EYE tracking; FOUNDRY workers; ATTENTION testingBARTELS, Mike

• Source: Professional Safety. Jan2019, Vol. 64 Issue 1, p17-18. 2p.

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Are Grocery Shoppers of Households with Weight-Concerned Members Willing to Pay More for Nutritional Information on Food?

• Authors : Tao Ran¹; Chengyan Yue² ; Rihn, Alicia³

Subjects: *CONSUMER behavior; *WILLINGNESS to pay; *FOOD labeling

• Source: Journal of Food Distribution Research. Nov2015, Vol. 46 Issue 3, p113-130. 18p.

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Studies Harness Eye Tracking Technology to Improve Workplace Safety.

Subjects: *CONSTRUCTION workers; *OCCUPATIONAL hazards; EYE tracking

• Source: Professional Safety. May2018, Vol. 63 Issue 5, p20-20. 2/3p. 1 Color Photograph.

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Facebook Won't Rule Out Building Eye-Tracking Technology.

• Authors : Corbett, Erin

• Source: Fortune.com. 6/13/2018, p1-1. 1p.

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How to Enhance Online Hotel Ad Effectiveness Based on Real-World Data: Mobile Eye-Tracking and Machine Learning Tell.

• Authors : Wen Xie¹ ; Ming Chen²; Zhu Han¹

Subjects: *HOTELS; *MARKETING; *COMPUTATION laboratories

• Source: AMA Winter Academic Conference Proceedings. 2020, Vol. 31, pMAR-3-MAR-10. 8p.

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5 MWC announcements that should have come from Apple.

• Authors : SIMON, MICHAEL (AUTHOR)

Subjects: GENERATIVE artificial intelligence; APPLE Watch; ANNOUNCEMENTS

• Source: Macworld - Digital Edition. May2024, Vol. 41 Issue 5, p48-50. 3p. 5 Color Photographs.

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Measuring Designers' Cognitive Load for Timely Knowledge Push via Eye Tracking.

• Authors : Tong, Shurong¹ (AUTHOR); Nie, Yafei¹ (AUTHOR)

Subjects: COGNITIVE load; EYE tracking; COGNITIVE testing

• Source: International Journal of Human-Computer Interaction. Apr2023, Vol. 39 Issue 6, p1230-1243. 14p. 8 Diagrams, 6 Charts, 4 Graphs.

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