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Xbox shakes off Halo effect.

• Authors : Kemp, Ed

Subjects: *VIDEO game industry; *MARKETING; XBOX video game consolesUNITED KingdomMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; SONY Corp. ; NINTENDO Co. Ltd.

• Source: Marketing (00253650). 11/10/2010, p15-15. 1p.

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Nintendo: gaming for the masses.

Subjects: *VIDEO game industry; *MARKETING; NINTENDO video games

• Source: Marketing (00253650). 9/3/2008, p26-26. 1/6p.

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Third generation buoys sales.

• Authors : Simms, Jane

Subjects: *ELECTRONIC games industry; *GROWTH industries; *VIDEO game industry

• Source: Marketing (00253650). 10/25/2006, p30-31. 2p. 2 Color Photographs, 5 Charts, 1 Graph.

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30 seconds on… Zynga.

Subjects: *VIDEO game industry; VIDEO gamesZYNGA Game Network Inc.

• Source: Marketing (00253650). 7/13/2011, p12-12. 1/5p.

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This week.

Subjects: *VIDEO game industry; ENERGY drinksSTARBUCKS Corp. 030327733 STARBUCKS Corp. STARBUCKS Corp. 030327733 030327733 STARBUCKS Corp. 030327733 SBUX; TELEFONICA UK Ltd.OSBOURNE, George

• Source: Marketing (00253650). 3/28/2012, p9-11. 3p. 5 Color Photographs.

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Sega.

Subjects: *MARKETING strategy; *BUSINESS planning; *VIDEO game industrySEGA Europe Ltd.HAYES, Mike

• Source: Marketing (00253650). 11/8/2006, p91-91. 1/2p. 1 Color Photograph.

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