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Challenges of Green Marketing

• Authors : Dr. Elahipasha Masumdar; Dr. P. B. Achole; Dr. Bhoge Deelip Govindrao ...

Subjects: Keywords: Green marketing; Products; Services

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Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur

• Authors : Neiba Neiba; N. Tejmani Singh

Subjects: Green Marketing; Green Consumption Values; Green Marketing Approaches

• Source: International Review of Management and Marketing, Vol 14, Iss 5 (2024)

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Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention

• Authors : Aditya Halim Perdana Kusuma Putra; Siti Mariam; Moh. Tafsir

Subjects: Green Individuals Feelings; Green Marketing; Perceived of Green Promotion

• Source: International Review of Management and Marketing, Vol 14, Iss 4 (2024)

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GREEN MARKETING MIX STRATEGY IN THE AGROINDUSTRY OF SALAK SEED COFFEE (KOPLAK FOOD) IN AJUNG DISTRICT, JEMBER REGENCY: GREEN MARKETING MIX STRATEGY IN THE AGROINDUSTRY OF SALAK SEED COFFEE (KOPLAK FOOD) IN AJUNG DISTRICT, JEMBER REGENCY ; STRATEGI GREEN MARKETING MIX PADA AGROINDUSTRI KOPI BIJI SALAK (KOPLAK FOOD) DI KECAMATAN AJUNG KABUPATEN JEMBER: STRATEGI GREEN MARKETING MIX PADA AGROINDUSTRI KOPI BIJI SALAK (KOPLAK FOOD) DI KECAMATAN AJUNG KABUPATEN JEMBER

• Authors : rizki, sella; Kantun, Sri; Tiara, Tiara

Subjects: Green Marketing Mix; Green Product; Green Price

• Source: Jurnal Ilmiah Sosio-Ekonomika Bisnis; Vol. 26 No. 01 (2023): Jurnal Ilmiah Sosio Ekonomika Bisnis; 40-46 ; Jurnal Ilmiah Sosio-Ekonomika Bisnis; Vol 26 No 01 (2023): Bahasa Inggris; 40-46 ; 2621-1246

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Green marketing practices in coastline resorts of Santa Catarina State ; Prácticas de green marketing en resorts del litoral del Estado de Santa Catarina ; Práticas de green marketing em resorts do litoral do Estado de Santa Catarina

• Authors : Ocke, Marco Antonio Moraes; Teixeira, Francielly Santos

Subjects: Green marketing; Posicionamento; Hospitalidade

• Source: Revista Brasileira de Pesquisa em Turismo; Vol. 18 (2024); 2821 ; Revista Brasileira de Pesquisa em Turismo; v. 18 (2024); 2821 ; 1982-6125

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Green Marketing, Service Quality, Word of Mouth, On Purchase Decission Coffee Drink ; Green Marketing, Kualitas Pelayanan, Word of Mouth, Keputusan Pembelian Minuman Kopi

• Authors : Murtiningsih, Dewi; Putra, Yananto Mohadi

Subjects: green marketing; word of mouth; brand image

• Source: JUDICIOUS; Vol. 4 No. 2 (2023): Judicious; 307-315 ; JUDICIOUS; Vol 4 No 2 (2023): Judicious; 307-315 ; 2746-9417 ; 10.37010/jdc.v4i2

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AN APPRAISAL OF PROMINENT GREEN MARKETING COMMUNICATION THEMES AS PART OF GREEN MARKETING STRATEGIES

• Authors : Singh, Pradeep Kumar; Pathak, Devendra Prasad; Ali, Murad

Subjects: Green Marketing; Marketing; Communications

• Source: IITM JOURNAL OF BUSINESS STUDIES (JBS); Vol. 7 No. 1 (2020): IITM Journal of Business Studies (JBS) (jan-dec); 3-13 ; 2394-5028 ; 2393-9451

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Strategi Green Marketing Hasil Kreasi Barang Bekas Karya Ibu-ibu PKK Kembangan Utara

• Authors : Hamdan, Hamdan; Imaningsih, Erna Sofriana; Marlapa, Eri ...

Subjects: green marketing; keberlanjutan lingkungan; kreasi barang bekas

• Source: Jurnal PKM: Pengabdian Kepada Masyarakat; Vol 7, No 5 (2024): Jurnal PkM: Pengabdian kepada Masyarakat; 580-593 ; Jurnal PkM (Pengabdian kepada Masyarakat); Vol 7, No 5 (2024): Jurnal PkM: Pengabdian

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Environmental Regulations, Green Marketing, and Consumers’ Green Product Purchasing Intention: Evidence from China

• Authors : Xiaohuan Li; Chenggang Wang; Dongrong Li

Subjects: environmental regulations; green marketing; consumers’ green product purchasing intentionagris

• Source: Sustainability ; Volume 16 ; Issue 20 ; Pages: 8987

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Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District

• Authors : Antonius Ary Setyawan; Bobby Wiryawan Saputra

Subjects: Marketing Events; Digital Marketing; Green Marketing

• Source: Jurnal Riset Ekonomi Manajemen (REKOMEN); Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen); 339-356 ; 2614-2953 ; 2580-8893 ; 10.31002/rekomen.v7i2

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