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Conference

Should digital marketing practices be more transparent? An empirical investigation on the roles of consumer digital literacy and privacy concerns in self-service technologies

Subjects: transparency; digital literacy; customer engagementLa Londe; France

  • Source: 16th International Research Conference in Service Managementhttps://hal.archives-ouvertes.fr/hal-0250238916th International Research Conference in Service Management, Jun 2020, La Londe,

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  • 1-10 of  28 نتائج ل ""Digital Literacy""