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PARADOX OF POPULAR CULTURE. 'Popular culture is a contradiction in terms. If it is popular, it is not culture.' – Vivienne Westwood

• Authors : Pratiksha Saikia

Subjects: Popular Culture; Paradox; Vivienne Westwood

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Popular Culture and Identity Formation A Study on Tattoo Consumption Practices among Urban Youth

• Authors : Shiva Thrishul; Tejasvi Jamjala

Subjects: tattoo; body; popular culture

• Source: Social Science Journal for Advanced Research, 4(3), 68-75, (2024-05-29)

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TRANSMITTING POPULAR CULTURE TO FUTURE GENERATIONS THROUGH MARKETING THE CASE OF THE GUARDIANS OF THE GALAXY FRANCHISE

• Authors : Bilecen, Oğulhan

Subjects: Popular Culture; Social Media; Internet Memes

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The Fish Out of Water Myth in Popular Culture and Political Discourse

• Authors : Church, S. H.

Subjects: Myth; Politics; Popular Culture

• Source: Utah Journal of Communication, 1(1), 4-9, (2023-04-03)

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Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century

• Authors : Hurova Inna

Subjects: fan studies; Anglo-American fan studies; fan culture

• Source: Culture and Arts in the Modern World, 24, 29-39, (2023-09-22)

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THE EMERGENCE, FUNCTIONS AND INTERPRETATION OF POPULAR CULTURE AS AN IDEOLOGICAL PSEUDONYM

• Authors : Feruza Madrakhimova

Subjects: popular culture; ideological threat; functions

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Cultural Tapestry: The Role of Popular Culture in Shaping Identities and Modernity in Pakistan

• Authors : Maimoona Rasool

• Source: Al-Qantara, 10(02), 38-59, (2024-02-12)

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THE NEGATIVE INFLUENCE OF POPULAR CULTURE ON THE MIND OF YOUTH AND ITS SOCIAL PSYCHOLOGICAL CHARACTERISTICS

• Authors : A.Axmedov

Subjects: Popular culture; globalization; consciousness

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SCIENTIFIC PEDAGOGICAL SIGNIFICANCE OF FORMING YOUTH'S IMMUNITY TO POPULAR CULTURE IN THE GLOBALASHOV PROCESS

• Authors : Sultaniyazov M.B.

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A Study On Amuls Creative Advertising; Leverging Popular Culture For Brand Equity

• Authors : Darisa Gayathri Sreya

Subjects: Amul; advertising strategy; brand value

• Source: Journal of Research and Review in Digital Marketing and Communications, 2(1), 7-12, (2024-10-17)

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