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Collection : Tilburg University

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Consumer misinformation and the brand premium:A private label blind taste test

Authors : Dube, J.-P.; Bronnenberg, B.J.J.A.M.; Sanders, R.E.

Subjects: private label; brand; information

Source: Dube , J-P , Bronnenberg , B J J A M & Sanders , R E 2020 , ' Consumer misinformation and the brand premium : A private label blind taste test ' , Marketing Science , vol. 39 , no. 2 , pp. 382-406 .

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