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Collection : The University Of Manchester

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Collaborative marketing in a premium wine region: the role of horizontal networks

Authors : Lewis, Gemma Kate; Byrom, John; Grimmer, Martin

Subjects: Australia; Interviews; Marketing

Source: Lewis , G K , Byrom , J & Grimmer , M 2015 , ' Collaborative marketing in a premium wine region: the role of horizontal networks ' , International Journal of

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