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Academic Journal

Organizational Capabilities of Retail Companies to Develop Green Marketing Strategies

Subjects: Green marketing; strategies; enterprisesMexico; Posmodernidad; the sample is non-probabilisticthe sample is non-probabilistic, a sample of 30 people who work in different small companies in the commercial sector of the city of Rioverde S.L.P. México

  • Source: Revista San Gregorio; Núm. 51 (2022): Revista San Gregorio. SEPTIEMBRE 2022; 62-77 ; 2528-7907 ; 1390-7247 ; 10.36097/rsan.v0i51

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Academic Journal

Developing a Green Corporate Image: An Achievement for Competitive Advantage through Organizational Culture and Green Marketing Strategy

Subjects: green corporate image; green marketing; competitive advantage

  • Source: Revista San Gregorio; Núm. 36 (2019): Revista San Gregorio. SPECIAL EDITION-DECEMBER 2019 ; 2528-7907 ; 1390-7247 ; 10.36097/rsan.v0i36

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  • 1-4 ل  4 نتائج ل ""green marketing""