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Academic Journal

Neuromarketing as interdisciplinary area: Theoretical and methodological analysis

Subjects: sensory marketing; emotions; behavioral economics

  • Source: Studies of Applied Economics; Vol. 39 No. 6 (2021): Special Issue: Innovative Development and Economic Growth in the CIS Countries ; Estudios de Economía Aplicada; Vol.

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Academic Journal

Are people with high psychoticism the true homo economicus?

Subjects: behavioral economics; homo economicus; personality traits

  • Source: Studies of Applied Economics; Vol. 38 No. 3 (2020): Africa (II): Economic Transformations and Development Challenges ; Estudios de Economía Aplicada; Vol. 38 Núm. 3

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  • 1-5 ل  5 نتائج ل ""BEHAVIORAL ECONOMICS""