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Collection : Portal De Periodicos Da Sustenere Publishing Co.

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Sports fans have become customers: sports have become experiences ; Torcedores enquanto clientes: esportes enquanto experiências

Authors : Silva, Edson Coutinho da; Las Casas, Alexandre Luzzi

Subjects: Torcedor; Clube Esportivo; Marketing Esportivo

Source: Brazilian Journal of Scientific Administration; Vol. 11 No. 4 (2020): Revista Brasileira de Administração Científica - Out, Nov, Dez 2020; 27-43 ; Revista Brasileña de Administración Científica;

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