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  • 1-10 ل  20 نتائج ل ""Purchase Intention""

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Collection : Online Journal Systems Unpam (Universitas Pamulang)
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Academic Journal

Content Marketing dan Self-Image Congruence terhadap Purchase Intention Generasi Z di Tiktokshop Ribsgold

Subjects: Content marketing; self-image congruence; purchase intention

  • Source: Jurnal Pemasaran Kompetitif; Vol. 7 No. 3 (2024): Jurnal Pemasaran Kompetitif; 250 - 260 ; 2598-2893 ; 2598-0823

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Academic Journal

Dampak Customer Environmental Responsibility dan Green Marketing Terhadap Purchase Intention Produk Ikea

Subjects: Customer Environmental Responsibility; Green Marketing; Purchase Intention

  • Source: Jurnal Ekonomi Efektif; Vol. 6 No. 1 (2023): JURNAL EKONOMI EFEKTIF; 158-171 ; 2622-9935 ; 2622-8882

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Academic Journal

Pengaruh Promosi, Digital Marketing dan Brand Awareness Tiktok terhadap Purchase Intention Produk Kecantikan di Sampit

Subjects: Promosi; Digital Marketing; Brand Awareness

  • Source: Jurnal Disrupsi Bisnis; Vol 6, No 6 (2023): [November-Desember] Jurnal Disrupsi Bisnis; 569-575 ; 2746-6841 ; 2621-797X

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Academic Journal

Pengaruh Brand Ambassador terhadap Purchase Intention Melalui Brand Awareness pada Marketplace Shopee

Subjects: Brand Ambassador; Purchase Intention; Brand Awareness

  • Source: Inovasi; Vol 10, No 1 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen; 209-218 ; 2598-4950 ; 2356-2005

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Academic Journal

Studi Electronic Word of Mouth Terhadap Purchase Intention Melalui Brand Image dan Trust di Sektor Pariwisata (Traveloka) Pasca Masa Pandemi Covid-19

Subjects: Electronic Word Of Mouth; Brand Image; Trust

  • Source: Jurnal Ekonomi Efektif; Vol 5, No 4 (2023): JURNAL EKONOMI EFEKTIF; 697-711 ; 2622-9935 ; 2622-8882

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Academic Journal

Analisis Pengaruh Marketing Mix dan Brand Awareness Terhadap Purchase Intention Produk Mixue di Kota Batam

Subjects: Brand Awareness; Marketing Mix; Purchase Intention

  • Source: Jurnal Pemasaran Kompetitif; Vol 6, No 3 (2023): Jurnal Pemasaran Kompetitif; 229 – 248 ; 2598-2893 ; 2598-0823

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Academic Journal

Pengaruh EIemen PerikIanan Media SosiaI Terhadap Brand Engagement dan Purchase Intention

Subjects: EIemen PerikIanan Media SosiaI; Brand Engagement; Purchase Intention

  • Source: JIMF (Jurnal Ilmiah Manajemen Forkamma); Vol 6, No 1 (2022): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA); 65 - 76 ; 2599-171X ; 2598-9545

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Academic Journal

HOW DOES CONSUMER ACCEPTANCE AFFECT PURCHASE INTENTION OF NEW PRODUCTS?

Subjects: consumer acceptance; new products; purchase intention

  • Source: EAJ (Economic and Accounting Journal); Vol 4, No 3 (2021): EAJ (Economic and Accounting Journal); 214-226 ; 2615-7888 ; 2614-8455

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Academic Journal

Pengaruh Electronic Word Of Mouth dan Experiential Marketing Terharap Purchase Intention Dengan Brand Equity Sebagai Variabel Intervening

Subjects: electronic word of mouth; experiential marketing; purchase intention

  • Source: Jurnal Pemasaran Kompetitif; Vol 4, No 3 (2021): Jurnal Pemasaran Kompetitif; 329 – 339 ; 2598-2893 ; 2598-0823

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Academic Journal

Determinants of online purchase intention: The role of live streaming shopping

Subjects: Management; Interactivity; Media Richness

  • Source: Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi; Vol 7, No 2 (2022): Keberlanjutan; 116-127 ; 2614-3291 ; 2528-5599

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  • 1-10 ل  20 نتائج ل ""Purchase Intention""