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Academic Journal

Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication

Subjects: Retailer brand equity; Consumer loyalty; Word-of-mouth communication

  • Source: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-04574746 ; Journal of Business Research, 2024, 177, pp.114650. ⟨10.1016/j.jbusres.2024.114650⟩.

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Book

La délicate communication de l'archéologie virtuelle. Dialogue avec Jessica de Bideran, le 29 mars 2015

Subjects: Archéologie; Réalité virtuelle; Muséologie

  • Source: Dialogues autour du patrimoine. L'histoire, un enjeu de communication ? ; https://hal.science/hal-04088266 ; Jessica de Bideran; Julie Deramond; Patrick Fraysse.

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  • 1-10 ل  306 نتائج ل ""communication""