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Academic Journal

Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication

Subjects: Retailer brand equity; Consumer loyalty; Word-of-mouth communication

  • Source: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-04574746 ; Journal of Business Research, 2024, 177, pp.114650. ⟨10.1016/j.jbusres.2024.114650⟩.

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Academic Journal

How physical activity and passion color the passage of time: A response with ultra-trail runners

Subjects: [SHS]Humanities and Social Sciences

  • Source: EISSN: 1664-1078 ; Frontiers in Psychology ; https://hal.science/hal-04220968 ; Frontiers in Psychology, 2022, 13, ⟨10.3389/fpsyg.2022.934308⟩

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