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النتائج لكل صفحة: 10

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Collection : Mdpi Open Access Publishing Subject : brand image Subject : place marketing فلترة بواسطة : موضوع

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Academic Journal

Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review

Authors : Marta Rovira; Lluís Garay; Elena Górriz-Mifsud

Subjects: place marketing; place branding; rural developmentagris

Source: Forests; Volume 13; Issue 8; Pages: 1231

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Academic Journal

Reaching for Customer Centricity—Wine Brand Positioning Configurations

Authors : Marc Dressler; Ivan Paunovic

Subjects: open innovation; web scraping; wine branding

Source: Journal of Open Innovation: Technology, Market, and Complexity; Volume 7; Issue 2; Pages: 139

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Academic Journal

A Systemic Approach to City Image Building. The Case of Katowice City

Authors : Anna Adamus-Matuszyńska; Jerzy Michnik; Grzegorz Polok

Subjects: causal mapping; city image; place brandingagris

Source: Sustainability; Volume 11; Issue 16; Pages: 4470

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Academic Journal

Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)

Authors : Wenting Ma; Daan Schraven; Mark de Bruijne

Subjects: place branding; place marketing; place promotionagris

Source: Sustainability; Volume 11; Issue 11; Pages: 2999

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