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Collection : Maranatha Journal (Majour - Maranatha Christian University)
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Academic Journal

The role of brand love on brand satisfaction, brand engagement, and brand loyalty ; Peran kecintaan merek terhadap kepuasan merek, keterlibatan merek, dan loyalitas merek

Subjects: brand engagement; brand love; brand loyalty

  • Source: Jurnal Manajemen Maranatha; Vol. 23 No. 1 (2023): Jurnal Manajemen Maranatha; 67-78 ; Jurnal Manajemen Maranatha; Vol 23 No 1 (2023): Jurnal Manajemen Maranatha; 67-78 ; 2579-4094 ; 1411-9293

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  • 1-1 ل  1 نتائج ل ""Mediation effects""